Google is a major force when it comes to online marketing, especially for small to medium sized businesses. While nearly every major company in the U.S. has invested advertising dollars into internet marketing, smaller businesses can easily run into problems if they don?t have the right strategy in place.
Bright Park, strategic partner development manager at Google, recently spoke to a crowd of small business owners at a sales conference in Lexington, KY. ?Park focused his presentation on the growing importance of online marketing for small businesses and gave some tips on how to improve small business search marketing.
?Four out of five consumers go online and research products before they go buy them,? said Park. In the course of such research, potential customers are going to use search, and Park encouraged small businesses to make sure they find the right message.
Park also stressed how important it is to put someone in charge of search marketing because it can be complicated. ?Quite frankly, it can be complicated and time consuming to figure out a search engine marketing campaign,? said Park.
Google?s initiative to educate small businesses about the necessity of online advertising is a good start, but will have to work hard to educate small businesses that haven?t embraced the internet. For more information on how to build a strong internet presence, visit realnets.com.
To read the full article, visit webpronews.com.
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